Articulating Design Decisions - 1. and 2.

from Articulating Design Decisions

1. Great Designers are Great Communicators

Great Designs are;

• Solves problem
• Easy for users
• Supported by everyone(both Stakholders and Users)

Know the difference between approvals and supports.

Lay out the potential solutions, think why and how

 

2. Stakeholders are people

Not only emphasizing with users but with stakeholders.

• Stakeholders are full of domain knowledge, business expertise, and product vision (everyone is designer!)
• View them through positivity and listen to them
• Understand each stakeholders' perspective and try to see the projects through it
• Stakeholders' personal goal of the project often different than the project's goal.
  (PM's budget on two different projects)

Understand Influencers of the projects.

• Inside of your team: Make them as your allies, Get immediate supports.
• Executives, who oversee the projects: You need support from them.
• External, anyone affect the projects, team members' family, executives' client..

What Stakeholders Might Value	What Designers Should Focus
Executives Concise information, Growing business, Solving problem	Getting to the point, Accomplishing the goal through project, Describing the proposed solutions. Executives are busy, reminid them about the project and keep them excited about the solutions.
Product Owners Innovation / Creativity, Business goals, Long-term roadmap	Finding new solutions, Connecting designs to the business goals, Explain how the designs adhre to the roadmap. Help them understand technical and product vision.
Developers Minimizing rework, Efficiency in their works, Understanding the potential effort behind the proposed solutions.	Understanding and re-using the patterns. Help developers to see the values behind of the designed solutions. Understand their effort behind of the proposals.
Project Managers Deadlines and schedules, Scope and budget, Keeping the people on the loop	Efficiency of re-using design elements, Expectations of changes, Updating them on the design progress. Help them understand where the designer is at in the progress.
Brand, Marketing, Content, Creative Brand consistency in visual and voice, Sellable designs that brings values to the customers	Build designs that matches to the existing brand guidelines, Ensure copies used in the designs are approved, if not- Explain why, Deliver value propositions in features and microtransactions. Be aware of the brand requirements and incorporate it early in the design process.

Stakeholders who Engage - Manage Closely

Stakeholders who Understand - Keep Satistied

Stakeholders who Monitor - Inform Regularly

Stakeholders who Consider - Keep them informed