Typography, Icon

Type

language made physical
fast to read
accurate/clear meaning
economical
can represent what cannot be depicted

The accurate representation of complex non-visual concepts

Ex> democracy

connotation + individuality = branding

 

Icon

1. Trying to be recognizable Ex> app icons in app markets

2. 

 

DIfference between Icon and Symbol

Icon - Pictoral, they look like what they are representing

Symbol - non-Pictoral, they tend to Not look like what they are representing

 

Apple logo has
an iconic meaning(actual apple, known meaning)
and
a symbolic meaning (as a company named Apple, learned meaning) 

 

What makes a good icon?

Communication (ideas + aesthetics)

Functionality (technical)

Audience (user gets it)

Recognition (stauration + simplicity)