Type
language made physical
fast to read
accurate/clear meaning
economical
can represent what cannot be depicted
The accurate representation of complex non-visual concepts
Ex> democracy
connotation + individuality = branding
Icon
1. Trying to be recognizable Ex> app icons in app markets
2.
DIfference between Icon and Symbol
Icon - Pictoral, they look like what they are representing
Symbol - non-Pictoral, they tend to Not look like what they are representing
Apple logo has
an iconic meaning(actual apple, known meaning)
and
a symbolic meaning (as a company named Apple, learned meaning)
What makes a good icon?
Communication (ideas + aesthetics)
Functionality (technical)
Audience (user gets it)
Recognition (stauration + simplicity)
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